What is your role and what does your organisation do?

I am a partner at Mastermind and under the brand name DISCOVER we offer solutions for the growth of people, teams & organisations. We make use of online personal analyses for behaviour, motives and talents. Through DISCOVER Partners and DISCOVER Professionals you as an individual or as an organisation get access to these solutions to further develop yourself as a person, as a team or as an organisation.

What do you use Tableau for?

We use Tableau in combination with our product DISCOVER for personal analyses. We import individual scores into Tableau. In interactive team and organisation overviews we provide insight into team dynamics and development potential. Think of subjects such as motivation, problem approach, communication styles and leadership analyses. To give you a good idea of this, we have an example on Tableau Public.

Why did you choose Tableau?

We looked at Tableau, Qlik and PowerBI in an extensive study. It quickly became clear that Tableau was the only tool that could offer what we needed within the standard functionality and licensing costs. Advanced graphics and interaction were particularly important to us. Qlik could not offer this at all and PowerBI only as a customised tool at high cost and with little flexibility.

What results have you achieved?

With Tableau online dashboards, we have added something to our product range that provides real added value for our customers and also makes us unique compared to our competitors. This is reflected in more customers and higher sales with existing customers.

What has The Information Lab contributed to this?

The Information Lab has helped us learn to work with Tableau from day 1 and supports us whenever we need it, both in new applications and in solving problems. They do this well and quickly.


  • Category: Customer case
  • Customer: Mastermind
  • Interviewee: Marco Robben
  • Role: Partner
  • Service: Tableau