This is the privacy statement of the website of The Information Lab.
The Information Lab is a private company under Dutch law, established at Prins Bernhardplein 200, 1097 JB Amsterdam.

When you visit our website www.theinformationlab.nl, certain personal data is collected and processed from you. Because the protection of your privacy and personal data is very important to us, we ensure that our business operations are fully compliant with the applicable laws and regulations regarding privacy and protection of personal data. This privacy statement provides information about your personal data that The Information Lab collects and the way The Information Lab processes your personal data.

  1. Who is responsible for the processing of your personal data?
    The Information Lab is the data controller of your personal data.

  2. What personal data are collected and for what purposes do we process your personal data?

    1. To respond to your requests and keep you informed
      Your personal data are processed from you when you fill in our contact form or leave your personal data for an event. For this purpose, we process personal data such as your name, your e-mail address and your telephone number.

      These personal data are processed on the basis of your consent.

    2. For marketing purposes
      We may use your data for direct marketing purposes and for research purposes (research into the quality of our services). With regard to direct marketing purposes, your personal data will be processed if you have indicated that you wish to be kept informed of our activities and/or developments (news). If you do not wish your details to be used for these purposes, you can let us know via the contact details below.

      These personal data are processed on the basis of your consent.

    3. For the technical and functional management of the website
      We process certain personal data for the technical and functional management of our website to ensure that our website provides you with the best possible user experience.

      For this purpose, we may process personal data such as your IP address, the pages you visit, the browser you use, geographical data (e.g. your location), your preferred language and the time and duration of your visit. We do this through the use of cookies. Please see our cookie statement in this regard.

      These personal data are processed on the basis of your consent and on the basis of the legitimate interest of The Information Lab to improve its website and to protect it against cyber attacks or other unlawful acts.

  3. Who has access to your data?
    We will not share your personal data with third parties, unless this is necessary for the provision of services, execution of an agreement or if we are obliged to do so by law or a court ruling. In case of use of third parties, The Information Lab will, in accordance with law and regulations, provide for applicable processor's agreements in which the security of your personal data is guaranteed by the processor. Personal data are stored in the customer relationship management system of The Information Lab.

  4. How is your personal data protected?
    To protect your personal data against (accidental) destruction, loss, alteration, unauthorized disclosure or access, The Information Lab uses technical and organizational security measures. For example, The Information Lab has taken measures to provide only the necessary persons access to personal data and that security measures are checked regularly. Besides that, The Information Lab has its own information security policy.

  5. How long will your personal data be kept for?
    At the moment that the retention of the personal data is no longer necessary for the purpose for which it was collected, the personal data will be destroyed. For the purposes of technical and functional management of the website, the data will not be kept longer than the statutory period after visiting the website, unless specific circumstances justify a longer retention period.

  6. Links to other websites or social media?
    Our website may contain references or links (e.g. hyperlinks) to other websites of third parties. It is also possible that you are referred to The Information Lab on social media. The Information Lab is not responsible for the processing of personal data through these websites or social media. Neither the privacy policy nor the cookie statement of The Information Lab apply.

  7. How do you contact us to exercise your rights?
    You as a data subject have the right to have access, without any additional cost, to your personal data that The Information Lab processes. You also have the right to correct, supplement or delete your personal data and to restrict the processing. You also have the right to transferability of your personal data and the right to object to the data processing.

    If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. Your request to exercise the aforementioned rights can be sent to the Marketing and Communication department, e-mail address: info@theinformationlab.nl. Questions or remarks about The Information Lab policy on the protection of personal data can be sent to the same e-mail address.

    In the event of complaints regarding unlawful processing of personal data, you can contact the supervisory authority, i.e. the Netherlands Authority for the Protection of Human Rights and Fundamental Freedoms (P.O. Box 93374, 2509 AJ The Hague).

  8. Changes to privacy statement
    This privacy statement can be changed at the moment that, due to the addition of a new functionality on the website, other processing than described here takes place. Any future changes to the way in which we have organised the protection of personal data will be published on our website via this privacy statement.


    To ensure that you are familiar with the changes, we ask you to check the privacy statement regularly.

    This version of the privacy statement has been in force since May 2018.

  9. Contact details
    Questions regarding our privacy statement can be directed to the Marketing and Communications Department. The email address is: info@theinformationlab.nl