International Bike Group (IBG), the international bicycle retailer known in the Netherlands for Fietsenwinkel.nl, has selected Tableau to better see and understand their data. IBG aims to become more data-driven and collects data from its online and offline channels in different countries. With Tableau's solutions, IBG staff can visualize and analyze data without external support.

Under the names Fietsenwinkel. nl in the Benelux and HelloRider in Scandinavia, IBG offers fully integrated online and offline sales combined with an extensive after-sales service network. With an annual growth rate of more than 70%, the company is reinventing the conservative bicycle market and can count itself among the fastest growing e-commerce companies in Europe. After reaping the initial benefits of a data-driven corporate culture, the company wanted to take it to the next level. To do this, it became essential that in addition to the company's data analysts, other employees could also tap into their own data for insights.

While rebuilding the data warehouse under the existing data platform on the Google Cloud Platform, IBG began a thorough selection process to find a solution that would work for analysts and other business users alike. In particular, the solution had to be easy to use and provide high quality visualisations to optimise decisions and improve business operations. The fact that Tableau would allow IBG staff to create and work with dashboards without the help of external experts, allowing business users to search for answers independently, decided in Tableau's favour.

During the first implementation, 80 IBG employees and 40 shops will start working with Tableau, from different departments such as marketing, sales, logistics and strategy. Through Tableau, they will be able to gain new insights, make analyses and collaborate more easily and effectively. More data and correlations can be included in the interactive dashboards ('Vizzes') and everyone can be confident that colleagues are looking at the same data. Tableau Gold partner The Information Lab will help IBG set up the infrastructure, train the team and provide further support.

Gijs Louter, Head of Business Intelligence & Pricing at IBG: "International Bike Group has set ambitious goals for the future and our data plays a key role in the road to success. We chose Tableau based on their excellent and intuitive capabilities for self-service, visualisation and collaboration. By generating more insights from inventory, customer service or shop performance, we make IBG a little smarter every day, supporting our goal of becoming the best omnichannel bike shop in Europe. "

IBG, founded in 2009, has more than 500 employees in the Benelux and Scandinavia and is headquartered in Amsterdam. In addition to their online channels, customers can visit more than 50 experience stores and over 250 service partners.

Diederick Beels, sales director Benelux at Tableau concludes, "International Bike Group's scale and successful omnichannel approach make them an impressive market player. Their data-driven approach is inspiring and we look forward to working with The Information Lab to help them democratise visual analytics across the business to support their business goals."

About IBG

Under the names Fietsenwinkel. nl in the Benelux and HelloRider in Scandinavia, IBG offers fully integrated online and offline sales combined with an extensive after-sales service network. With an annual growth rate of more than 70%, the company is reinventing the conservative bicycle market and ranks among the fastest growing e-commerce companies in Europe.

About The Information Lab

The Information Lab is Gold Partner of Tableau and supports organisations with the implementation and adoption of Tableau. Besides training and support we help to optimize data driven operations.

About Tableau Software

Tableau (NYSE: DATA) helps people see and understand data better. Tableau helps make it easy to analyse, visualise and share information. More than 82,000 users are getting rapid results with Tableau in the office and on the go. Hundreds of thousands of people have used Tableau Public to share data in blogs and on websites. Download the free trial of Tableau and experience how it works: www.tableau.com/trial.

Fietswinkel.nl

  • Category: Customer case
  • Customer: fietswinkel.nl
  • Interviewee: Gijs Louter
  • Role: Head of Business Intelligence & Pricing
  • Service: Tableau