International Bike Group (IBG), the international bicycle retailer, known in the Netherlands for Fietsenwinkel.nl, has selected Tableau to better see and understand their data. IBG aims to become more data-driven and collects data from its on- and offline channels in several countries. Tableau's solutions allow IBG employees to visualize and analyze data without external support.
Under the names Fietsenwinkel.nl in the Benelux and HelloRider in Scandinavia, IBG offers fully integrated online and offline sales combined with an extensive after-sales service network. With an annual growth rate of over 70%, the company is reinventing the conservative bicycle market and can count itself among the fastest growing e-commerce companies in Europe. After achieving the initial benefits of a data-driven corporate culture, the company was eager to take it to the next level. To do this, it became essential that in addition to the company data analysts, other employees could tap into their own data for insights.
While rebuilding the data warehouse under the existing data platform on the Google Cloud Platform, IBG began a thorough selection process to find a solution that both analysts and other business users could use. In particular, the solution needed to be easy to use and feature high-level visualizations to optimize decisions and improve business operations. The fact that with Tableau, IBG staff would be able to create and work with dashboards without the help of outside experts, allowing business users to search for answers independently, decided in Tableau's favor.
In the first implementation, 80 IBG employees and 40 stores will start working with Tableau, from different departments such as marketing, sales, logistics and strategy. Through Tableau, they will be able to gain new insights, make analyses and collaborate more easily and effectively. More data and correlations can be included in the interactive dashboards ("Vizzes"), and everyone can be confident that colleagues are looking at the same data. Tableau Gold partner The Information Lab will help IBG set up the infrastructure and train the team and provide further support.
Gijs Louter, Head of Business Intelligence & Pricing at IBG: "International Bike Group has set ambitious goals for the future and our data plays a key role in that road to success. We chose Tableau based on their excellent and intuitive capabilities for self-service, visualization and collaboration. By generating more insights from inventory, customer service or store performance, we are making IBG a little smarter every day, supporting our goal of becoming the best omnichannel bike store in Europe. "
IBG, founded in 2009, has more than 500 employees in Benelux and Scandinavia and is headquartered in Amsterdam. In addition to their online channels, customers can visit more than 50 experience stores and more than 250 service partners.
Diederick Beels, sales director Benelux at Tableau concludes, "International Bike Group's scale and successful omnichannel approach make it an impressive market player. Their data-driven approach is inspiring and we look forward, together with The Information Lab, to helping them democratize visual analytics across the company to support their business goals."
Under the names Fietsenwinkel.nl in the Benelux and HelloRider in Scandinavia, IBG offers fully integrated online and offline sales combined with an extensive after-sales service network. With an annual growth rate of over 70%, the company is reinventing the conservative bicycle market and can count itself among the fastest growing e-commerce companies in Europe.
About The Information Lab
The Information Lab is a Gold Partner of Tableau and supports organizations with its implementation and adoption. In addition to training and support, we help to work optimally data driven.
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- Category: Customer case
- Customer: fietswinkel.nl
- Interviewee: Gijs Louter
- Role: Head of Business Intelligence & Pricing
- Service: Tableau